White Ember

Pouilly-Fumé takes its name from the gunflint soils of the Loire valley and the distinctive smoky character — 'fumé' — that they give to the Sauvignon Blanc grown there. The finest examples, from producers like Didier Dagueneau, are some of the most complex and long-lived white wines in the world: mineral and cool, with a precision that never becomes angular. Pouilly-Fumé does not speak loudly. It speaks with authority, and only when it has something to say. White Ember was built on this quality: the woman who knows exactly who she is, which is precisely why she never has to say it.

Every WiWwaW portrait begins not with a canvas or a lens but with a moodboard — a private, intuitive assembly of words, colours, textures and images that together form the wine's character translated into a woman. The moodboard for White Ember travels with the finished work to its collector: a window into the creative process, a second layer of the work itself.